Referral detection
Identify supported AI referral sources when they send traffic to your website.
AI referral tracking
See when AI assistants send visitors to your website.
Track AI-referred website activity alongside search, advertising and other acquisition sources in one marketing intelligence platform.
AI traffic belongs in your attribution picture
Discovery is expanding beyond traditional search. Pathlytics helps businesses identify AI referral traffic and compare those visitor journeys with other marketing channels.
Visitor behavior
See what AI-referred visitors do after they arrive.
Unified attribution
Review AI, organic, paid and referral traffic within the same visitor intelligence system.