Know what your marketing is actually doing.

Turn website visitors into customers.

Pathlytics connects visitor behavior, PPC, SEO, AI referrals and sales activity so small businesses can see what creates opportunities—and what wastes money.

Get Started See How It Works

One customer journey. Finally connected.

Google Adscoffee catering for events

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Website Visitor100% scroll · quote viewed

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Leadform submitted · high intent

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Sales Follow-UpCRM · email · SMS · booked

VisitorsSee every meaningful journey

PPCFind spend that creates leads

SEO + AIKnow where discovery happens

CRMFollow up before leads go cold

From click to customer

Stop managing marketing in disconnected tools.

Pathlytics gives owners a plain-language view of acquisition, intent and sales follow-up in one place.

Visitor Intelligence

See landing pages, active time, scroll depth, CTA clicks, return visits and high-intent behavior.

PPC Intelligence

Connect ad traffic to actual visitors, quote activity, leads and conversions instead of stopping at clicks.

SEO + AI Referrals

Find organic opportunities and understand traffic arriving from search engines and AI assistants.

Sales CRM

Move from lead to proposal to follow-up with customer history, reminders, email and SMS in one timeline.

Email + SMS

Run campaigns and follow-up from the same customer record while respecting delivery and opt-out status.

Business Answers

Know which marketing is working, where prospects drop off and who your team should contact today.

Customer Story · Jam’nBean Coffee & Tea Company

“I thought Google Analytics was giving me the visibility I needed. It wasn’t.”

Once we could see individual visitor journeys, PPC keywords, engagement and lead conversions together, I discovered we had been wasting advertising dollars blindly. Pathlytics gave me the visibility to see what our paid traffic was actually doing and where the money was being wasted.

Doug LeeJam’nBean Coffee & Tea Company

Simple monthly plans

Start with visibility. Add the sales system when you need it.

Every plan is designed around understanding real website behavior. Higher levels connect more marketing sources and, starting with Pro, turn website leads into a working CRM pipeline.

Starter